Online Marketing has many other names, like internet marketing, i-marketing, search engine marketing and loads more. Internet marketing is the marketing of goods or services over the web. Businesses will use such methods to improve hits to their web sites in order to achieve new customers.

Search Engine Placement differs marginally from search engine marketing. Where Search Engine Placement enhances a web sites discernability to a search engines organic search results, search engine marketing works with the paid inclusion i.e. pay per click. Customers using the search engine marketing route will see their web site appear on the first page of their respected search engine, but will pay a charge for each user that clicks on the sponsored link that the search engine has provided. Yes this is the quick and easiest route to get your webpage on page one of a search engine, but not necessarily the most economical. A web site owner can boost traffic to their web site and not gain any income, and will still get billed for the searchers visiting their site through the sponsored link. This is where a Search Engine Placement comes in.

A Website Optimization Company will help you get your website to the first page of a search engines organic search. This means that when a person types in a specific keyword that is related to your webpage and presses search, your web site will appear in the natural listing of the search engine. These companies will use a method called white hat SEO. This is the carefull distribution of keywords and phrases through out a webpage without violating any rules a search engine has. Failure to adhere with these laws can mean a webpage will be ‘black listed’ by a search engine.

There are a lot of companies out there offering to help customers get their webpages to the first pages of search engines like Google, yahoo, Bing etc. However you must be carefull when choosing a Website Optimization Company. Some of these companies could use a technique known as “Black Hat SEO”. Black Hat SEO can create very quick results by helping a website to the first page of a search engine. This process can include keyword stuffing and websites containing doorway pages. Un-ethical SEO or spamdexing focuses primarily on targeting the search engines rather than the human users. What this process does is fools the search engine into promoting the violating website to the top of its search listings. Black Hat SEO is not recommended as websites caught employing such methods will be banned from search engine listings as well as damage the reputation of the business. Un-ethical SEO activities can also damage the credibility of search engines. If users are constantly being directed to websites they are not searching for, they will begin to use alternate search engines to get more accurate results without wasting their time. A Website Optimization Company’s reputation can also be damaged/harmed by these un-ethical methods. Should a company hire such a company that practices these techniques/methods resulting in their webpage being banned, they could lose trust in Online Marketing altogether. A knock on effect that will hinder all companies offering Search Engine Placement services.

Tags: marketing online, optimization, seo, web traffic, Website Marketing

This entry was posted on Tuesday, July 6th, 2010 at 8:52 am and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.