Want To Improve Your Legal LinkedIn Profile? 5 Ideas To Help You Out
Thursday, October 1st, 2009There are so many different social media outlets and websites available, sometimes it’s difficult to know where to spend time building a presence. When it comes to creating a valuable social media profile as an attorney, LinkedIn is an important place to start. By using LinkedIn, you can connect to over 43 million professionals in over 200 countries. Whether you have a solo practice or work for a large firm, LinkedIn is a valuable asset for your career.
I will address 5 ways you can tweak your LinkedIn profile below:
1. You Only Get One Chance At A First Impression - It’s important that you put your best foot forward with your LinkedIn profile. First impressions are difficult to change, especially with the attention spans of online browsers. Pay close attention to the picture you use for your profile and the headline as well. Your picture should be professional and attractive. The headline you use should represent your legal position and needs such as if you are looking to join a firm, want help with a case, or even if you are hiring for your own practice.
2. Customize Your Url - Take the time to customize your LinkedIn URL. This is a great opportunity to brand yourself and allow people to easily find you. It also can help get your profile found in Google when someone searches for your name.
3. Add Keywords Throughout Your Profile - Do some thinking about your particular legal niche and what types of keywords a client, professional, or colleague might search for. Add these keywords to your profile so that when a search is performed in LinkedIn, your profile shows up.
4. LinkedIn Allows You To Add Links…Do So - On your profile you can add up to 3 links, so take advantage of this. Add links to your blog, you firm’s website, your Twitter account, etc. Make sure you rename the links so the user knows what they are clicking over to.
5. Get Involved In LinkedIn Groups - LinkedIn offers a ton of niche groups to get involved with. Do a search for LinkedIn groups using keywords for your legal niche. Join the relevant groups and post news article links, get involved in discussions, and just generally network.