I am in possession of a site that provides SEO for professional wedding and portrait photographers.
I could say that all my research was done to prove I know the way the search automatic bots grade sites and make it sound like I have inside knowledge of the system. On 2nd thought I guess I should because that would be a big increase in business and I could raise my fee from 40 greenbacks per month to several hundred.

• HTML
• Keyword Tags
• Content
• Title Tags

Truth is most of my research comes from making rather dumb mistakes and not finding out what they were later. My first discovery was for a site I have selling platinum wedding bands. It ranks high in Bing and I always believed it was thanks to the description tags I spend ages perfecting. You know, add a word or move them around to fit the top sites to give the site the best chance for top position. One night after hours of work I uploaded the incorrect page which totally changed my title, description and content. 2 days later I went to test the site and found my mistake. Fortunate for me it had mover up one position and had the new description and title that didn;t have anything to do with the jewellery site. A description of my photography selling site.

This proves to me the search bots are not that bright and that tags have little to do with search position. It seems like the site name, content and links are what is actually in control. My other site Photography Promotion which is a marketing site for photographers was a new name and I thought it would probably take one or two weeks to even be found. I started by off site SEO work and targeted on design of the page. Employing a free web editor I had a lot of issues and couldnt learn the program. I then broke down and tried Dream Weaver. It had been a lot nearer to the style editor I had been using and I ultimately felt in control of my design. Since I had to start over designing the site I presumed I;d work on the tags at a later date.

After a few days I saw my site numbers going up and performed a search. The site hit page one inside a week of being published. No tags apart from the title lots of content. Again this seems to prove not that not quite perfect webdesigners can get listed but both Google and Bing don’t pay much attention to tags and rely on content and links.

The final analysis is you need to design a site that;s easy to read and make it easy for the search automated bots to read.
Do not fret too much about the technical side and concentrate on content and links. The keyword counts and number of bold tags, may not make much difference. Naturally many will still charge thousands to make some changes to your site and you{ may see an increase in search position nonetheless it most likely came from the links they attached. You just can’t charge as much saying all you need are one or two links. Total site revamp makes lots more profit.

Tags: Bing Marketing, Google Marketing, seo, SEO Marketing

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