Email Free Tips
ROI From Email Surpasses Traditional Direct Marketing
According to a new study the return on email campaigns surpassed $15.00, or over 15% higher than direct marketing campaigns email marketing
The amazing thing here is that despite the fact that most systems, especially the over 80% that are outsourced are handling their email marketing campaigns in an “Ugly” fashion, according to industry insiders. Imagine if we could take it from “ugly” to “Pretty” how much higher the ROI could be! “Pretty” should bring over 100% more revenue per dollar spent than traditional direct marketing.
It’s about time to “Pretty Up” your email marketing campaigns. Many of you should bring it inhouse, many just need to insist the proper systems be put into place through the outsourced firms.
Behind the Curtains at Email Service Providers
In previous articles written by ActivSoftware, we wrote about things going on behind the scenes at email service providers. Most are things that customers would certainly not be happy about. The truth has now been exposed by the writers at Email Sherpa and these facts have reached the customers. There are many aspects of outsourced ESP’s that are making the customers unhappy and the ironic thing is that the majority of what the ESP’s have been HIDING, is still not the main focus of this particular inquiry.
Industry insiders call the behind the scenes of the ESP’s “Ugly.” Industry sales people try to steer customers away from sending large lists no matter how many customers they have, due to limitations with email servers used. Marketing Sherpa provides a list of items customers want from their ESP’s and frankly it is perplexing how these very simple requests seem complicated.
High Tech Tools to Increase ROI From Email Campaigns
Our most recent news release covers how high tech tools will revolutionize the way we use email communications to increase ROI from Email campaigns. For decades business and technical minds alike understood the benefit of more carefully storing information in a hierarchy to better retrieve the data at a later date. This form of data storage is also known as a database. And yet, since we’ve been using email to communicate with large groups of customers even the savviest business managers will just now have the ability to use the power and flexibility of their corporate database to increase effectiveness and ROI from Email campaigns.
Definitions
ASP (Application Service Provider) - A third party company that offers solutions hosted on their servers. Customers log into these providers through the Web.
ESP (Email Service Provider) - ESP’s provide email marketing services such as sending bulk email communications and tracking results in an ASP model.
Web Based Email Provider - These are providers of email accounts such as MyName@YAHOO.com. Examples include YAHOO, AOL, HotMail, etc.
Identification Protocols – These are a growing number of standards used by Web based email Providers to try to ensure that email senders are legitimate and that they are who they say they are. Server level access is required to implement ID protocols and are based on domain and IP Address related information, thus they are very hard for spammers to spoof. Examples include YAHOO Domain Keys, Sender Policy Framework (SPF) and SenderID. For more details Free the Adsense Email Marketing
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