Search engines have become an vital tool in using the world wide web. Without them it would be pretty much impossible to find anything on the internet, in fact 9 out of 10 people use search engines to begin their internet journey. With 213 million searches a day and the numbers growing, between Google, Yahoo and Bing it is vital to have your website on the search engines results page of relevant searches. Therefore your websites has tobe visible on the initial page of search results webpage to get your share of this very high volume of traffic.

There are two places on the search engines results page where you can get your website to be visible. The first is the advertising position on the top and right hand side of the results webpage; this is the easiest location to get your website to be visible as you pay for the position. The second is the position on the left of the search engines results page webpage, this known as the organic listing of website. Getting a website on the first page can be vital to any Online Marketing strategy. This is because the organic area on the search results webpage gets 70% of people’s clicks, while 28% of the clicks go on the website in the advertising location, the remaining 2% of clicks go on the button to see what is on the next page of search engines results page.

You might ask what is the point of paying for an advert on the search results webpage when only a small percentage of people of click on it. Well, unlike traditional forms of advertising you do not pay to get your advert on the search results webpage, you make a bid, the highest bid gets the firstadvertising position, the next highest bid gets the second best position and so on. You only pay the money you bid if someone clicks on the link and visits your website, hence the term pay per click is often used to describe this form of advertising.

There are other advantages to pay per click advertising as an Online Marketing strategy. It can be tailored to a target on group by keyword, time, day and even location. Normally you only pay about a

Tags: affiliate marketing, online marketing, search engine optimization, seo, web site marketing

This entry was posted on Friday, June 18th, 2010 at 7:36 am and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.