This article will provide you with direction and ‘how-to’ information when marketing online. Building a successful business online as I explain it may not be similar to what youve been told in the past, it may not be what you have in mind when you think about how youre going to market. What it will do is tell you how the ‘big boys or girls’ do it. All you have to do is keep your marketing focus in check.

Think about any and all advertising that you have running right now. Or if you don’t, try to imagine what types of advertising you’d do, and what your ads may say. Questions: What is the focus of your advertising? In other words, when you advertise online, whether it be safelist ads, traffic exchanges, adwords campaigns, or any other type of online advertising, what is the “focus” of your advertising? What are you trying to do when you advertise, specifically? When someone sees your ad ‘out there’, what are you asking them to do in your ad? And where do people go after clicking on the link in your ad?

The answers I most often get are: “My focus is recruiting, or selling, or sponsoring, or just making more money. The links in my ads are my direct affiliate links to the programs/products I’m promoting.” If any of those terms fit what you’re doing, or what you’re planning on doing, or what you’ve been told to do in the past, you need to change your focus, before you even get started.

There’s only one thing, one word, that your advertising should be doing for you. That one word is prospecting. All of your advertising and promoting should be focused exclusively on finding new leads and building your prospect list. That’s it. That is the front end of your business. That is the top of your marketing funnel. If your advertising is focusing on recruiting, sponsoring and selling, you need to stop that right now before you spend another dime on advertising.

Now…What we’re going to do is basically create for you, the same formula for success that every internet millionaire uses in order to generate huge dollars online. You see, there really isn’t that much to internet marketing, as far as the actual process goes. It’s all marketing, plain and simple. And it all comes down to three simple steps:

- Focus your advertising 100% on building your list. - Build and maintain an ongoing relationship with your list. - Market and upsell to your list.

I know, at first glance that sounds simple and easy, and to some extent, it is. But that’s how the big marketers “do it”. As online marketers, we’ll often hear that the money is in your list. That’s true, but maybe a more accurate statement would be: The money is in your ongoing relationship with your list. That’s very important to remember because many of us make the mistake of building a list, then just sending ad after ad after ad to our list, hoping that someone will buy whatever it is you’re selling - then they wonder why people keep unsubscribing from their list. This simply doesn’t work anymore.

Something quick to remember, people don’t like to be sold things, but they sure like to buy! Now, you’ve gotten your basic 3-step marketing plan. In fact sometimes it’s a good thing for your brain to print out that simple 3-step plan and fasten it to your computer monitor. I know it’s only 3 steps right now, but remember, that is your focus from now on, so be sure you know those 3 steps mentioned above! [I:http://internet-marketing-success.com/wp-content/uploads/2009/04/ColonBolden5.jpg]

Tags: building a successful business online 2x2 prosperity formula, Internet Marketing, marketing 2x2 prosperity formula, marketing online 2x2 prosperity formula, safelist ads 2x2 prosperity formula, traffic exchanges 2x2 prosperity formula

This entry was posted on Tuesday, April 14th, 2009 at 5:32 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.