Is your website generating a lot of traffic, but this traffic just don’t convert? Going through your site statistics you see that you are so close and yet so far to finally start making money out of your online efforts. Well, there are was to improve the situation just by following some simple internet marketing principles.

To begin with, be ready not to get a conversion from a first time visitor. Your product may be great and your offer may be attractive, but it doesn’t mean a person will want to buy from you on a first visit. So, instead of making this common mistake and trying to sell, get visitors contact details and follow up with your offer after.

Secondly, make your offer work as a well organized process. Don’t offer people too many choices at once, they will be confused and will not go through any of them. Offer them something for free in the beginning, get their contact info in return and lead them to sales page after.

Third, your offer must TELL the customer what it in it for them. This means that you communicate the benefit to the customer and leave the details out for now. The customer really does not care so much how you are going to do something for them, they care about how it is going to make them feel. People don’t buy products, services and features, they buy benefits. So make sure that you are selling what something does more than what something is.

Fourth, make sure that you offer has some kind of urgency to compel them to buy right now. People are notorious for putting things off and if you give them an option to do so they probably will. Make your offer compelling enough to where your customer has to buy now or miss out on something really great.

Finally you need to insure that your call to action is very clear and easily found. If you will become an expert in your specific field, people will turn to you for help or advice, so you have to be ready to say them how to act and to lead them through the process.

So, see if your internet marketing strategy is missing some of these principles out, apply them in your online business and you will be able to increase the number of your clients dramatically.

Yelp.com is a popular business review website enjoying tremendous growth. Quantcast.com, which tracks website popularity, has found that Yelp.com’s traffic has doubled in the period between October 2008 and March 2009. With such rapid growth in popularity, it’s obvious that Yelp.com that can be beneficial for the promotion of your business now and in the future. Here’s how you go about using Yelp.com to your advantage:

Step One: Join the club. Browse the Yelp directory for your business listing. If it’s already listed, time to create your business profile. If a listing is not found, then it’s time to make one. This will help send visitors to your site.

Step Two: Begin Yelping. Set aside an hour a day each week to get used to how Yelp works. Get a feel of Yelp.com by reviewing a favorite bookstore or coffee shop. Get more perspective by reading other reviews by your fellow Yelpers.

Step Three: Get ready for feedback. After joining Yelp, it is essential that you have your friends and colleagues post positive comments for others to see. Be careful with these solicited comments, though, since Yelp.com has a system in place that’s pretty effective at deleting “solicited” comments. Here’s how it works:

Yelp users who only post a single review will probably have their review deleted in pretty short order. Yelp.com’s system automatically tags these types of reviews - good or bad - as “spam.” So if you want the good reviews from your friends and family to “stick,” ask them to post several reviews on other businesses first before leaving a comment on yours. This ensures that their feedback will always be there, and it makes them look like natural Yelpers.

Step Four: Build a good profile. Many business owners are too busy to take the time to create a good, interesting, and informative Yelp.com profile, yet that’s exactly what they should do to be successful. Simply providing your business hours and listing off your products won’t do.

Step Five: Keep in touch with the community. You can always help others in business. Yelp allows each business profile to link to 5 other businesses, regardless if they’re related to your business or not. It’s best to choose your five links wisely. Quality should come first, and it’s smart to recognize active Yelpers (who have more ability to help you) instead of just friends and family.

Step Six: Solicit customer reviews. The best people who can review your business on Yelp are your customers, so let them know at every opportunity that you’re now listed on Yelp and that you’d appreciate their review. Put a quick sign over your cash register, write a short blurb about it your newsletter, etc. Your happiest customers always want to help you.

Step Seven: Network. It doesn’t get any simpler - network with other business owners and exchange good reviews. You should also take advantage of Yelp’s social network. When you see a good review from someone, become a fan. By building a network of friends on Yelp.com, you’ll maintain a good profile.

Yelp.com is one tool that you can use to generate revenue for your business. All it takes to attract more customers is an solid profile, good feedback, and top quality. As Yelp grows, your business will grow too.