Many start to build their “Pot of Gold’ on the internet. You may well be one of those. The internet offers great opportunities and wealth to those that succeed with e-commerce of very successful websites. Yet few take the time and effort to do the leg work. In spite of the fact that many think a website is a complex and expensive venture - it is not. It is not only a simple matter of purchasing a beautiful website on eBay or from a graphic designer , hosting that website and you are off on the road of riches. As they say I hate to tell you - it requires good , hard , consistent efforts and even work. Your effort should all start with a professional and logical approach to keyword and keyword search terms.

Its all about “target marketing”. The old way was to “blitz, blitz , blitz”. Throw mud against all the walls in the world and see what sticks. In 2009 / 2010 its about finding specific target niche markets and throwing mud against only certain walls. Its a lot smarter , less exhausting and ultimately creates more sales and profits. Only a moron would continue , in the spite of all the apparent information and tools available , to basically anyone with a home computer and broadband internet connection , to go the old and primitive route of mass marketing by “broadcasting” , their sales message.

It used to be that all a business person had to do was open their shop and “put in time” - not unlike a government bureaucrat. Times have changed in 2009 / 2010. You had better get on the bandwagon. How do your customers and clientele find and search you out on the internet so that they will be presented and attracted to your website itself , so they will take the next critical steps in the buying process - click onto your site , find the goods or services they want and proceed to checkout.

What is the process and what are the steps and tools for a full and comprehensive keyword workup. First of all there are various keyword selection tools and assessment services and programs available. Next you can verify these results with comparisons to real world market prices in various Pay per Click PPC auctions. The most well known of these being Google Adwords. Simply sign up for an Adwords or Adsense account and you have these advanced tools at your fingertips. Lastly for final and ongoing comparison and fine tuning you have access to two of the best services in the world - your web host detailed traffic and search term logs and ultimately your customers to clarify and verify effective as well as currently non-effective search terms and phrases.

Where to start. Look at the keywords that you would die for. These are referred to in the Search Engine Optimization and Internet traffic building trade as “Primary Key Words”. Those are the hardest ones to rank for. Everybody wants these. They are the big money traffic areas. What you want are phrases that are easier to rank for that you can have an impact on search engine serp results. Just ask your customers , friends or family how they would look , locate you or find your service or product on the web, in longer sequence “Long Tail Keyword ” Phrases Bingo there you are , almost at the finish line.

Rank for these terms. With consistent effort and attention you can do this relatively easily. Popular tactics in 2009 are blog posts and article writing. Better yet , as these longer tertiary search terms grow in effect , not only do they bring traffic and visibility of your website your way , but as well they have a synergistic effect in pushing your rankings with the vital primary search terms - that are gold and diamonds to you , your website and your enterprise.

Search Engine Optimization ” it all starts with keyword choice and choices.

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