A good link building strategy is must if you want your website to get good ranking by the search engines. Having a website is not enough. As long as your website is not thousands of back links from quality website, search engines are not going to take notice of your site.

Google Page Rank Algorithm determines the importance of a website by counting the number of back links that website gets from other popular site. You need a good link building strategy in order to start getting good ranking from Google.

Reciprocal link exchange was popular in the past. Google does not give much importance to reciprocal links in ranking now. Many Reciprocal Link Exchanges are popular. Then there is a method known as Three Way Link.

The only effective method in my opinion is to build one way back links to your site and that too thousands of them.

What should be your link building strategy that can give you thousands of quality back links? One method that has worked in the past and still works is writing good articles and submitting them to different article directories.

Article marketing has been and is still the time tested method of driving traffic and build links for your site. Other methods have come and gone but this method still works and in fact is getting more popular.

But you need to write good informative articles if you want people to read your articles and click on your links. These links will also be counted as back links by the search engines. However, you cannot submit the same article to different directories. It will be treated as duplicate content.

Article Marketing is a successful link building strategy that can take a few months to start giving results. The problem is how you will write different article for each directory.

Internet marketers have figured out a way around this method. They write three to four version of the same article and submit, spin them with software that generates hundreds of unique versions, they than use software to submit these unique versions to hundreds of directories and ezines.

You can purchase that software online. You can also join an Article Submission Service online for a monthly fee. There are many. Some good, other not so good.

If you use this service you will get hundreds of quality back links for each article submission. Each article will be a unique version and chances are if your article is picked up one of the search engines, you can get lots of traffic for your site.