If you are building an MLM business opportunity on the internet it would seem that you are talking about Attraction marketing. This is causing a huge change to network marketing, but many folks still don’t really understand what it means to attract business partners, rather than go out and “hunt” them down (so to speak). In this article, we show with an example, what attraction marketing really is, and more importantly what it can do for you.

Say you have a website somewhere, it might belong to a community or it might be your own. You have photos on there (it might be on FaceBook) of your hobbies and passions or your family, anything you like. On this page, you also have a link to your MLM home business , with a little advert on the page telling individuals what you do.

Along comes someone looking to join your company and he finds the link on your page. He’s been searching for a sponsor because he’s done his research on the company and the product, and really wants to join this company. However, he hasn’t had much luck finding a suitable sponsor, but when he comes across your page, he is attracted to your pictures and your values. Your personality is displayed on your page because of the things you say on that site, and the pictures you’ve posted. This is how folks can get to know you on the internet .

This company he wants to join has one of those internet powerline systems, and he joins a couple to see if he can get to know some sponsors. However, no-one calls him and he tries to call them, but no answer. He looks for them on the internet and can’t find anything about them, so he can’t even get to know their passions and hobbies.

Then, he comes across your page telling folks all about yourself, and he reads about you, and looks at your pictures. He gets to know you just from reading and looking at the pictures of you scuba diving and singing on stage. This guy loves the Rolling stones himself and is fascinated by the ocean, even though he’s never been diving before. You have a blog which talks about your company, but it doesn’t just advertise the company, you actually talk in your “own voice” so folks can get to know you.

One day you log into your company site back office, and see this person has signed up under you and has a couple of other individuals signed up already. He has purchased products, and so have his members, so it looks promising. You give him a call on your Voice Over IP system and make contact with him. Both of you talk easily and he sounds like a real leader, and very serious about succeeding in organization. He has already built a big organization with another network marketing company, but wants to change over now.

As time goes on, this mystery guy sponsors more and more individuals, and all of a sudden you’re at the next pin level in your company. Then, he and one of his leaders opens up a new country for your company. This takes a long time, and you all work pretty hard, but it is worth it. When the company is launched, hundreds of folks purchase the product and you move up 3 pin levels, just in that month.

Your life changes dramatically, now you start traveling to the other side of the world, to meet up with your new business partners. Now you can start doing more of the things you love doing, and you start attracting many other folks in the same way.

This is what attraction marketing is all about. You put your stuff out there online and others are attracted to it. This “stuff” could be about your products or (more importantly) what problems your products can solve for folks . And the more things you share about yourself, the more your business grows, and the more money you make from your Network Marketing Business.

So you’ve seen the articles everywhere about how Mike Dillard’s Magnetic Sponsoring book and program can help you improve your online marketing business and make more money. Does it sound like a bunch of hype? I thought it did when I first ran into it, but there’s more to it than first meets the eye.

You see, this book is about sponsoring new reps in the MLM and network marketing arenas without spending money of your own. That’s a pretty attention getting proposition - learning to sponsor new reps for free. If that’s true, any one of use would be interested in increasing our bottom lines without having to lay out capital.

It can be awfully hard to generate quality leads, and we all know it from experience. This is an inexpensive book that can solve that problem without taking too long. In only two hours, you can read the book and pick up the basics, and in another hour, you’ll fully absorb all the information you need from Magnetic Sponsoring.

You’ll be impressed by Mike’s ability to deliver on his promises in Magnetic Sponsoring, and to exceed them. Here’s a short explanation of things I’ve learned.

Chapter one is about showing you characteristics of the world’s achievers. These are the people we all look up to and try to emulate. Once we know about the major factors that make them who they are, we can take those factors and use them in our own lives.

Using Mike’s techniques can allow us to become what he refers to as an Alpha - a true achiever. That might seem like common sense, but it really isn’t. Most people don’t do this, and implementing the idea is harder than you might think. That’s where Magnetic Sponsoring can help.

After attempting to employ these characteristics in my life, I’ve noticed real changes, and there’s a good chance you will to. You may find your phone leads being more responsive, or you may have more luck finding the prospects that really are interested. The book itself is worth the cover price just for this information, but that’s not all that it has to teach us.

We can also learn why selling ourselves and not our businesses is so very important. When we do sell our businesses, we need to do it with more than just our products. We need to sell the system we use. This has really changed how I think about things.

I can’t also tell you that you can effortlessly attract new sponsors just by using a system that attracts people already in your industry. You can target people with a known interest in purchasing. That means anyone in network marketing really needs to check this book out.

If you’re not sure yet, there’s only one option. You have to take a little time to find out about Magnetic Sponsoring and what it can do for you. See what a difference it can make, then make the decision on your own.