I am in possession of a site that provides SEO for professional wedding and portrait photographers.
I could say that all my research was done to prove I know the way the search automatic bots grade sites and make it sound like I have inside knowledge of the system. On 2nd thought I guess I should because that would be a big increase in business and I could raise my fee from 40 greenbacks per month to several hundred.

• HTML
• Keyword Tags
• Content
• Title Tags

Truth is most of my research comes from making rather dumb mistakes and not finding out what they were later. My first discovery was for a site I have selling platinum wedding bands. It ranks high in Bing and I always believed it was thanks to the description tags I spend ages perfecting. You know, add a word or move them around to fit the top sites to give the site the best chance for top position. One night after hours of work I uploaded the incorrect page which totally changed my title, description and content. 2 days later I went to test the site and found my mistake. Fortunate for me it had mover up one position and had the new description and title that didn;t have anything to do with the jewellery site. A description of my photography selling site.

This proves to me the search bots are not that bright and that tags have little to do with search position. It seems like the site name, content and links are what is actually in control. My other site Photography Promotion which is a marketing site for photographers was a new name and I thought it would probably take one or two weeks to even be found. I started by off site SEO work and targeted on design of the page. Employing a free web editor I had a lot of issues and couldnt learn the program. I then broke down and tried Dream Weaver. It had been a lot nearer to the style editor I had been using and I ultimately felt in control of my design. Since I had to start over designing the site I presumed I;d work on the tags at a later date.

After a few days I saw my site numbers going up and performed a search. The site hit page one inside a week of being published. No tags apart from the title lots of content. Again this seems to prove not that not quite perfect webdesigners can get listed but both Google and Bing don’t pay much attention to tags and rely on content and links.

The final analysis is you need to design a site that;s easy to read and make it easy for the search automated bots to read.
Do not fret too much about the technical side and concentrate on content and links. The keyword counts and number of bold tags, may not make much difference. Naturally many will still charge thousands to make some changes to your site and you{ may see an increase in search position nonetheless it most likely came from the links they attached. You just can’t charge as much saying all you need are one or two links. Total site revamp makes lots more profit.

Aside from being an effective marketing tool online, pay per click marketing has also given millions of website owners the opportunity to make money online. Pay per click marketing has truly given everyone a good opportunity in the internet.

Pay per click came out in the internet in 2002 and it has, since then, became a popular advertising tool. It has also gained more popularity as Google adopted the concept for their marketing tool, Google Adwords.

Pay per click marketing works by displaying your ads on as many websites as you want on the internet. Putting your ads on websites may not cost you something but when internet users click on your ad, you have to pay the website owner of the cost. Cost in pay per click means the cost per click of the ad.

There are actually two models in determining the cost per click in pay per click marketing. One is the flat rate and the other is the bid-based.

In the flat rate pay per click marketing, you can negotiate with the website owner a fix rate or cost of each click to your ad posted in his website. This usually depends on the web page and the relevance of the website to your business. You can also keep a rate card, which lists all the rates for your ads in different web pages or websites.

Bid-based pay per click is quite different in the sense that the cost per click of your advertisement will be based on how much you are willing to pay for an ad space when your chosen keywords are entered in the search engine. Bid-based pay per click can also mean competing with other advertisers in getting the lowest cost per click, as this will be done through bidding.

In adopting pay per click marketing however, it is important to define your goals and make sure you avoid the common pitfalls of this advertising technique. It is also important to keep in mind that getting the right people to click your ads is very important in achieving your end goals in advertising.

Using SEO is the way to go to get more customers on the internet. SEO is way of having more and more people visit your website, and, ultimately, buy your products or service. The way that this is done is being on the first page of the large search engines, like Yahoo, MSN, and Google. You can get to the first page by using SEO correctly.

OK, so what are the steps for you to get on that first page of Google? The first step is picking the keywords that you want to show up for on Google, Yahoo, and MSN. You must find the keywords that are appropriate for your business. There are many ways to find this out, as you will learn which words or phrases are more competitive than others. Using this information, as well as your knowledge of your product and industry will help you figure out which keywords you should use.

Knowing how to use these keywords very important. It’s like Goldilocks; using too many or too few can really hurt your campaign. If you don’t use your keywords enough, Google will have no idea to link you to the search phrase important to you. If you use it too much, Google will catch on, think you’re SPAM, and ban you from the search engines. So, you’ve got to use just enough. We recommend a keyword density of around 3%; that should work well for you!

There’s a lot more to website SEO than just keywords. The other key to SEO gold is the links you get to your site. Both the number of links and the quality of those links will help determine where you will be in the search engines. Now, what is a link? A link is when another website has a clickable link that will lead to your website. Think of these links as a way to saying to Google “I have a friend on the web who likes me!” The better the friend is known, the better it is for you!

Finding a steady stream of high quality incoming links is hard work, but it will pay huge dividends. People often use article marketing to accomplish this, whereby they create and distribute short articles to various online directories. The bottom of the articles will include a short author’s bio, where you can link back to your site. This will provide incoming links to help your search engine ranking, it will provide direct traffic from people who click those links and it will help to establish your website’s credibility and authority within your niche as well.

Website SEO is changing every minute of the day, and is becoming harder and harder to do. I’ve provided you some of my little secrets in order to get you started. Website SEO is something that you have to do every day so it can work! You also have to keep refining your strategies . If you follow my tips, you should be well on the way to having a great website and business on the internet!