Getting affordable advertising mileage by means of promotional products should never be ignored by any promotional marketer. Distributing personalized travel tumblers and thermoses can surely contribute to the success of any advertising campaign. They are convenient, have a large imprint area for better logo visibility, and provide constant brand exposure. Above all, they’re eco-friendly.

Brand exposure does not end after distributing custom travel mugs and thermoses. In fact, that is only the beginning. They can easily act as your moving advertisements. Everyone uses travel tumblers and thermoses wherever you go. They are used to start the day with a cup of either hot coffee or chocolate in offices. You see them in picnics, camping trips and other outdoor activities. Imagine your company logo being printed on these and seen by hundreds of people nearly everywhere.

Give out as many personalized travel tumblers and thermoses as you can to as many consumers during your event.

Traditional business gifts have a short life of usefulness. Pens, after some time, will dry up and be thrown away. Sticky note pads will eventually be used up. Logo calendars will be taken down from the wall once the year ends. Such is not the case with travel tumblers and thermoses. They can be used and reused. Brand exposure is gained each time the travel mugs and thermoses are brought along and used. That’s affordable recurring advertising for you for a long period of time.

Logo thermoses and travel mugs are not only advertising tools but are thoughtful and meaningful tokens of appreciation as well. Show your valued customers that you value their loyalty to your firm and make them a part of your holiday gift list. Bolster your relationships with your employees by handing out logo travel tumblers during events like company activities and similar occasions. Give out as many travel mugs and thermoses as you can to as many consumers during trade shows, expos and conferences.

In addition, not only is this a great way of saying thank you for attending the event but also the attendee leaves with a great corporate gift that will make a good first impression on your brand name and business. Not to mention, companies that make a good impression are always bound to impress even the hardest of clients.

You need not spend a fortune when purchasing travel tumblers and thermoses. There are thousands of styles and models that come in different shapes, sizes and capacities that will fit every budget. Before buying, always remember to make up your mind on which dealer you would like to go with. There are dozens of websites selling promotional travel mugs and thermos. You can also search for “promotional products” using your preferred search engine.

All people need hydration at regular intervals since our bodies take on a steady supply of liquid water or liquid in order to function properly. It is estimated that 70% of the human body by mass is comprised of water. Specialists have historically suggested consuming at least eight glasses of water day-to-day. In plain English, we all need to stay hydrated wherever we roam. This is where printed water bottles come into play in your marketing stratagem. It’s as simple as that.

Customized sport bottles are a very popular promotion nowadays. One of the notable reasons why custom water bottles are the most sought after promotional tools is because they are so inexpensive and won’t break the bank. Price is one of the most important factors you have kept in mind if you are looking to create brand awareness. Though there are high-priced types of water bottles available, you should purchase the low-priced variety. You must stretch your marketing money to the hilt if you want to create a buzz at a very small price.

An additional cause is that sport bottles are not disposable. You will receive several exposures to the promotional business message since and are kept for a longer period of time compared to other corporate gifts. The marketing edge you receive from having your company logo on a water bottle more than makes up for price per bottle.

Finally, water bottles are very functional giveaways especially for recipients who are always on the go and live an active lifestyle. They can be carried along almost anywhere. They can be seen in the car, on the office table, on the beach and in bottle holders on bikes. They are used by joggers, gym members, fitness enthusiasts and hikers just to name a few. So anywhere the recipient goes, your business logo or message will travel with them, and be seen everywhere they take your logo water bottles.

With the amazing advancements in technology, businesses are now taking advantage of digital methods of advertising. This has lead to an increase in digital out-of-home (OOH) advertising. A 2007- 2008 Digital Out-of-Home Media Awareness and Attitude Study revealed that 63% of people surveyed reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines, and radio.

Digital OOH advertising can benefit a retailer in the following ways:

- OTX (Online Testing exchange) conducted a national survey with consumers where people reported that this media was one of the most unique and entertaining ways to capture their attention. Capturing consumers attention is essential for increasing sales.

- Digital OOH advertising offers advertisers flexibility and target-ability in order to reach consumers.

- Businesses can target consumers outside of their homes.

- Advertisers can deliver appropriate messages based on where the advertising screen is located. They have the ability to advertise in places where people travel throughout the day. This can include supermarkets, clothing stores, malls, coffee shops, fitness centersetc.

- There is no better place for a consumer to receive a message than when they are in a store. POPAI research has shown that as many as 70% of buying decisions are made in a store Digital OOH is effective when targeting consumers who are just browsing in a store.

- Average recall rates for digital and video out-of-home advertising networks has been reported as about 40 percent. Traditional media recall rates are lower: television (32%), radio (27%) and magazines (21%) * Source: Advertising Made Easy and Effective, By Lyle Bunn March 2009,USA Today

- There are improved and reliable audience metrics and accountability

- In large department stores or shopping malls, digital out of home helps retailers to create highly targeted messages to consumers based on screen locations within the departments. They also have the ability to place screens in high traffic locations, in specific demographic profiled areas, and near the area where the actual product is being sold. They can also place screens in store front windows and run the ads 24/7.

- Advertisers can target almost any demographic or socio-demographic group.

- When done correctly, consumers will be provided with useful information and content that fits their lifestyle and needs.

Because of the consumer is outside, they are closer to where the products are located. This can result in a quicker decision to make a purchase. No other media offers the ability to target consumers when they are so close to the point of sale.

- Advertisers can continue a relationship with consumers by regularly updating their ads. Because this method of advertising is relatively new, it is very cost effective.

- By targeting a specific audience, businesses will reach only the consumers who are likely to buy their product. A well thought out, creative, and well-planned campaign will eliminate advertising waste and save businesses a lot of money.

- Consumers approve of digital OOH advertising. Research conducted by Edison Media Research showed that reaching mobile consumers in multiple places during their weekly routines resulted in 59% of respondents who saw the ad reporting that they were interested in learning more about the service.

In order to maintain a successful business, advertisers have to keep up with changing technology and lifestyles. Digital OOH has been steadily convincing businesses to recognize the benefits of this form of advertising. Marketers are now seeing a boost in product sales, more engaged customers, and an increase in advertising campaigns. Digital out-of-home advertising is the future of efficient, creative, and cost-effective marketing campaigns.