Valuable Points For Using Website Development Stats To Your Advantage
Your online business is not all about content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.
Remember we are talking about complete website development optimisation. Don’t just focus on the content. Search engine bots will crawl the entire page for keywords, not just your content. Let’s take a look at other options for tricking out that website and making it sell itself.
A website can be more than just your window into the cyber world. It’s your base of operations and can also be a source of rich information about your business. Remember to use site statistics to help you improve everything.
What To Look For:
There are lots of website stats for you to look at to improve your rankings within the search engines. You can learn something useful from each individual statistic, to tell you how you are doing right now.
1. Page views – Do you know many people look at each individual page? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. You might find that certain pages are more popular during certain months due to seasonal offers. Find out which items you should drop and which you should focus on.
2. Unique visitors – Your site may get many visitors each day, but they could be the same person coming back more than once. Unique visitors are first time visitors to your site and not repeat ones. The more unique visits you get the more potential customers you are coming in contact with.
3. Links - For example, outbound links. If someone clicks on your Digg icon to bookmark one of your articles or blog posts, you can find that out as long as you have the right software set up on each page of your site. Posted ads can also be analysed to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.
4. Sales – You can track how well your shopping cart does each month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. Compare statistics to track product buying trends to predict future sales.
5. Keyword analysis – Analyse one or two keywords per page. Look at each page to see how well these keywords are doing for you. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly.
Google Analytics is a free program that you can use to measure these and other website stats. Having so much information at your fingertips can help you rise to the top of your online business niche and stay there.
Michelle Dale is The Managing Director of Virtual Miss Friday, a highly-qualified Executive Virtual Assistant Service which helps businesses and individuals accomplish every detail of their professional aspirations. Want to discover more about these insightful online business building success strategies? Contact VMF Today!
Tags: Internet Business, Internet Marketing, online business, seo, website development