Web Design Tips - Designing Search Engine Friendly Websites
Should I optimise my new website for SEO or is the design more important? This question is sure to raise some lively discussion but the answer you give will be heavily weighed by the job you do.
A graphic designer who specialises in visual design will suggest in many of cases that the web design comes first of course. And let’s face it without that aesthetically pleasing to the eye design a potential customer will bounce off your site within a matter of seconds or so they would have you believe. But then that raises the issue of how did they get there in the first place?
The commonest web site design curve goes along the lines of initial design is presented ..website design looks visually appealing and is given the go ahead. Needs some content ok, we’ll rustle something up…..website is uploaded and time passes but no traffic!
And then more time until eventually perhaps many months later the situation is either so critical or the company are having to invest in adwords that finally website promotion firm gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are investing in a web marketing strategy to try and rescue some website rankings.
Is this the best way to launch a website? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this put up and hope web development criteria delays any websites success by unacceptable periods of time, and even more frightening results in lost profit, lost time and lost potential customers.
The search engines don’t care about what the site looks like but with scant regard to optimisation so often this first opportunity to make an impact when the web site first gets indexed is totally lost, if all the search engines find is a poorly optimised site with a miniscule focus or regard paid to any SEM requirements or keyword capture.
A little extra attention and money spent on pre development SEO ,for example keyword research and optimisation gives an outstanding return on investment as invariably when the site goes live and gets indexed it will achieve a far better SERPS position from day one and even in some cases a page one result straight away.
To find out more about SEO visit SEO Services Southampton.
Tags: graphic design, search engine optimisation, seo, web design, website design